Manuel V. Pangilinan addressing key issues such as the absence of ABS-CBN programs on TV5

 

Business leader at media executive Manuel V. Pangilinan (MVP) recently shared his perspective on the changing television landscape in the Philippines, addressing key issues such as the absence of ABS-CBN programs on TV5, the network’s future direction, potential partnerships, and its commitment to Filipino-made content. In a candid yet optimistic interview, Pangilinan highlighted adaptability, collaboration, and innovation as essential pillars for TV5’s continued growth in the years ahead.

When asked about the end of ABS-CBN’s presence on TV5, Pangilinan spoke with clarity and finality, emphasizing that the matter is already settled. He acknowledged that the situation was unfortunate but stressed that it is no longer productive to dwell on past arrangements. Instead, he underscored the importance of moving forward and focusing on future opportunities. While he described the outcome as “regretful,” he made it clear that change is inevitable in both business and media, and resilience is crucial in navigating such transitions.

Despite the conclusion of the blocktime agreement with ABS-CBN, Pangilinan clarified that TV5 remains open to collaborating with ABS-CBN as a content provider, just as it does with other production houses. He explained that the network is actively exploring partnerships with various content creators to ensure diversity and quality in its programming lineup. He also noted that working with other major networks, including GMA, remains a possibility, provided there is mutual agreement. For Pangilinan, the television industry is relatively small, and excessive competition can sometimes hinder progress rather than foster growth.

Pangilinan also expressed satisfaction with TV5’s current programming approach, particularly its effort to balance established personalities with emerging talents. While he admitted that he is not always familiar with younger artists, he appreciates how veteran performers help anchor shows while newer faces bring fresh perspectives and energy. He cited familiar names such as Tuesday Vargas and members of the SexBomb Girls as examples of how nostalgia and innovation can coexist to maintain audience connection and relevance.

A significant part of the discussion focused on Pangilinan’s long-standing support for Original Pilipino Music (OPM) and Filipino artists. He reiterated that his backing of concerts and musical productions stems from a genuine belief in local talent. Recalling earlier collaborations with respected figures like Ryan Cayabyab, Pangilinan emphasized the need to continue nurturing the local music industry. He expressed hope that Filipino artists would one day achieve the same level of international recognition as global acts, noting that world-class talent already exists and only needs sustained support, promotion, and proper marketing.

As a television network, TV5 plays a vital role in promoting Filipino creativity across various formats, including drama, news, music, and live entertainment. Pangilinan acknowledged that investing in local content is both a cultural responsibility and a sound business strategy. By supporting Filipino-made programs, TV5 strengthens national identity while cultivating a loyal and engaged audience. He emphasized that this commitment goes beyond ratings and revenue, touching on the broader goal of cultural pride and preservation.

In a lighter moment, Pangilinan shared his personal enjoyment of watching live performances and concerts. He recalled attending previous shows and being invited to upcoming ones, expressing genuine enthusiasm for performances that resonate with audiences. These remarks highlighted his personal connection to the entertainment industry—not just as an executive, but also as a supporter and viewer.

Looking ahead to 2026, Pangilinan revealed that TV5 has already held numerous planning meetings to prepare for the future. While he did not disclose specific program titles, he confirmed that the network is actively developing new concepts and refining existing shows. The focus, he said, is on improving content quality, encouraging creativity, responding to audience feedback, and adapting to evolving viewing habits in an era increasingly shaped by digital platforms and streaming services.

On the subject of ratings and competition, Pangilinan adopted a pragmatic stance. He acknowledged that competition is unavoidable but warned that overly aggressive rivalry can be counterproductive. Instead, he advocates for healthy competition that drives improvement while still allowing room for collaboration. In his view, one network’s success does not require another’s failure—a philosophy that reflects his long-term, sustainability-focused leadership style.

Reiterating his thoughts on the end of ABS-CBN’s blocktime presence, Pangilinan emphasized acceptance and forward movement. While the outcome may be disappointing to some, he stressed that TV5’s priority is to rebuild, reimagine, and refine its programming strategy. The network, he assured, remains committed to growth, quality content, and meaningful partnerships.

Pangilinan concluded by encouraging content creators, artists, and industry stakeholders to continue working together in support of Philippine entertainment. He expressed optimism that through collaboration and shared effort, the local industry can thrive both domestically and on the global stage. For viewers, the message was clear: despite changes and challenges, TV5 is determined to deliver engaging, innovative, and culturally relevant content for Filipino audiences.